Privacy

UOMI is built to need as little about you as possible. You can use it without an account, and we never ask for your name or phone number. If you choose to sign in, we keep your email address. This page explains what we keep, why, and how to delete it.

Questions about your data go to milesfreeman1010@gmail.com.

What we keep

When you use UOMI we store an anonymous session, which holds:

• your answers to the opening questions: what the shoes are for, the looks you picked, your budget and UK size
• the shoes you liked or passed on, and any reason you tapped
• the pairs you saved to My style
• the shoes we recommended to you
• which shoes you clicked through to buy, which retailer, and when
• whether you chose to swipe or to chat with the stylist
• if you chat with the stylist, the conversation: what you typed and what the stylist said

We use it to build your selection, to recommend more shoes you’ll like, and, in aggregate, to make UOMI’s recommendations better.

If you sign in, we also keep your email address and link your session to it, so your style follows you to any phone or browser you sign in on. We use your email only to send you sign-in links, never for marketing. Without signing in, none of the above is linked to your name or contact details.

Cookies

UOMI sets one cookie, uomi_session, which holds a random ID so we can find your session when you come back. It lasts a year. When you ask for a sign-in link, a second, uomi_signin, holds a one-time code that lets that link work in that browser, for an hour. Both are needed for the site to work, so we don’t ask for consent to them.

We don’t use analytics, advertising or tracking cookies, and we don’t follow you around other sites.

Who else sees it

• Supabase stores your session in its database, hosted in Ireland, and, if you sign in, your email address, and sends your sign-in emails.
• Anthropic provides the AI behind the stylist chat. When you chat, the conversation so far is sent to Anthropic to write each reply. Anthropic doesn’t use it to train its models. Don’t type anything into the chat you wouldn’t want stored with your session.
• Vercel hosts the site and, like any web host, briefly logs requests, including your IP address, to keep it running and secure.
• Retailers: shoe photos load directly from the retailer that sells them, so their servers see a request from your browser, as they would if you visited their site. When you click through to buy, you’re on the retailer’s site and their privacy policy applies.

We may in future earn commission through affiliate networks when you buy. If so, the network and retailer may set their own cookies once you’re on the retailer’s site, under their policies, and we’ll update this page first.

We never sell your data.

How long we keep it

Sessions are deleted 12 months after they were last used. If you’ve signed in, your email address is kept until you ask us to delete your account.

Your rights

You can delete your session at any time: tap My style and then Start over. That removes everything listed above for that session straight away.

Under UK data protection law you also have the right to ask what we hold, to correct it, to object to how we use it, and to complain to the Information Commissioner’s Office (ico.org.uk). Email us and we’ll help. If you haven’t signed in, your session is anonymous, so Start over is the only way to delete it: we can’t look you up. If you have, email us from that address and we’ll delete your account and everything linked to it.

Children

UOMI is for adults. It isn’t meant for anyone under 18.