About

Buying good shoes online usually means trawling a dozen shops, forty filters and endless pages of near-identical pairs. UOMI does the trawling for you.

Answer four quick questions, what they’re for, what you wear, your budget and your size, then swipe through a dozen pairs. Every swipe teaches UOMI your taste. You end up with a selection of the pairs you liked, and as many more like them as you want.

Where the shoes come from

Every pair is real and in stock at a UK retailer we trust, in at least three UK sizes, from £80 to £1,000. We don’t sell anything ourselves: when you find a pair you want, we send you to the retailer to buy it, at their price, with their delivery and returns.

Prices and stock come from the retailers and are checked regularly, but always confirm the details on their site before you buy.

How we make money

UOMI may earn a commission when you buy through links on this site. It never changes the price you pay or which shoes we show you.

Recommendations are based on what you tell us and the pairs you like, never on which retailer pays more.

Your data

No account, no email address, no tracking across other sites. Read exactly what UOMI keeps, and how to delete it, in our privacy policy.

Get in touch

Retailers, brands, press or shoppers with feedback: milesfreeman1010@gmail.com